Lights On Afterschool 2015 Social Media Toolkit

This toolkit is designed to assist Michigan After-School programs with social media and related marketing leading up to and during 2015 Lights On Afterschool. Lights On Afterschool is being held October 22, 2015.


For assistance with the Social Media toolkit, please contact Kaitlynn Colbert at kcolbert@uwmich.org

Sample Facebook Posts

STEM

  • Today’s global economy requires a higher level of STEM fluency than ever before. In Michigan, 70% of parents agree that children can gain valuable STEM skills from afterschool programs. Join us on October 22nd as we celebrate Lights On Afterschool to call attention to the importance of programs for America’s children, families and communities!

  • Children and youth spend on 20% of their waking hours in formal education. Luckily, leaders in science education agree that afterschool programs help play an important role in STEM learning. Join us on October 22nd as we celebrate Lights On Afterschool to call attention to the importance of programs for America’s children, families and communities.

Nutrition

  • More than 14% of Michigan youth are overweight, but did you know that parents look to afterschool programs to provide healthy foods to children during the out-of-school time hours? In fact, 81% of parents are satisfied that the food served in their child’s afterschool program is healthy! Help keep these programs alive when you join us on October 22nd to celebrate Lights On Afterschool, a national day of action that calls attention to the importance of programs for America’s children, families and communities!

Literacy

  • The ability for children to read in their early life is critical to their success in school, lifetime earning potential and contribution to the economy. Fortunately, 72% of Michigan parents report that their child’s afterschool program offers ready & writing opportunities. Help continue these support systems when you celebrate Lights On Afterschool! Join us on October 22nd for a national day of action that calls attention to the importance of programs for America’s children, families and communities!

Physical Activity

  •  The CDC says that children and youth need at least 60 minutes of physical activity every day. In Michigan, eight of ten parents know that their child’s afterschool program helps keep them physically active! Join us on October 22nd as we celebrate Lights On Afterschool to call attention to the importance of these programs for America’s children, families and communities!

General

  •  Did you know that 44% of Michigan’s children and youth would participate in an afterschool program if one was available to them? Help create more out-of-school opportunities when you join us on October 22nd for Lights On Afterschool, a national day of action that calls attention to the importance of programs for America’s children, families and communities.
  • 89% of Michigan parents support public funding for afterschool programs (even though only 18% receive any sort of government support!). Help build support for these critical programs when you celebrate Lights On Afterschool! Join us October 22nd for a national day of action that calls attention to the importance of programs for America’s children, families and communities.
  • Our communities depend on an active and reliable workforce to better local economies. 66% of Michigan parent’s agree that afterschool programs help keep their children safe and healthy, which lets them work when they need to. Join us on October 22nd as we celebrate Lights On Afterschool to call attention to the importance of these programs for America’s children, families and communities!

Sample Twitter Posts

STEM

  • 70% of Michigan parents agree that children can gain STEM skills from #afterschool. Celebrate afterschool on 10/22 with #LightsOnMI!
  • Leaders in science education agree that #afterschool plays an important role in #STEM learning! Help us keep the #LightsOnMI on 10/22.

Nutrition

  • 66% of MI parents report that their child’s #afterschool program offer snacks & meals. Help keep kids full during #LightsOnMI – Oct. 22!

Literacy

  • 72% of parents report that their child’s #afterschool program offers reading & writing opportunities. Help us keep the #LightsOnMI – Oct.22!

Physical Activity

  • Eight in ten parents know that afterschool programs keep kids physically active! Help us keep the #LightsOnMI on October 22!

General

  • 44% of MI children would participate in an #afterschool program if one was available to them! Help us keep the #LightsOnMI – Oct. 22!
  • 70% of MI parents agree that #afterschool helps their child gain valuable workforce skills. Help keep the #LightsOnMI on October 22!
  • 89% of MI parents support public funding for #afterschool programs! Keep the #LightsOnMI on October 22.
  • 66% of MI parents say that #afterschool programs help them keep their jobs! Keep the #LightsOnMI on October 22!

Proclamations

Download a sample Proclamation for your local government here.

Download a sample Proclamation for your organization here

Graphics

Download these ready to use graphics to pair with any of the above social media posts! Simply click the photo to download the image.